We are delighted to announce that Shake Shack will join the Cathay/HSBC Hong Kong Sevens 2026 as the tournament’s Official Food Partner, bringing its much-loved menu and signature energy to the heart of the Fan Village.
Scheduled for 17–19 April 2026 at Kai Tak Sports Park, the 50th edition of the Hong Kong Sevens promises to deliver an unforgettable weekend of sport and entertainment, with Shake Shack now set to play a key role in the off-pitch experience.
Located within the Fan Village, Shake Shack will be serving up its fan-favourite ShackBurger, Flat-Top Dogs, Signature Frozen Lemonade, and a special HK7s menu throughout the weekend, providing fans with a go-to spot to refuel between matches. In addition to its food offerings, Shake Shack will also introduce interactive activations, adding to the lively, festival-style environment that defines the Sevens.
“We’re excited to bring Shake Shack’s signature American flavors to one of Hong Kong’s biggest and most vibrant sporting weekends,” said Alan Chan, Director of Shake Shack Hong Kong & Macau. “Shake Shack is about more than great burgers. It’s about community, culture, and connection. We’re honored to support the Hong Kong Sevens and the passionate fans who fuel this iconic event, and we look forward to celebrating the energy, excitement, and shared moments that make this weekend so special.”
The Hong Kong Sevens has long been known for combining world-class rugby with a unique social atmosphere, where fans come together to enjoy not just the action on the pitch, but everything happening around it. The addition of Shake Shack further strengthens the Fan Village as a central hub for food, entertainment and connection across the three-day event.
Hong Kong China Rugby General Manager, Commercial, Iwan Phillips commented “The Sevens continues to attract globally recognised brands that want to be part of something truly unique, and that’s a reflection of the HK7s legacy in delivering 50 years of world class experiences for fans on and off the pitch. Shake Shack is a great example of a partner that helps us do exactly that, bringing quality, energy and something fans can enjoy in an expanded fan zone within the event village.”
Additional information about the activities and offerings within the Fan Village will be shared as the tournament approaches.