The popular global annual rugby festival is back from November 5-7, 2021, with enhanced hygiene measures from Dettol.
Dettol Hong Kong today announced its partnership as the Official Hygiene Partner of the Cathay Pacific/HSBC Hong Kong Sevens 2021 and 2022. As one of the city’s most popular and iconic sporting carnivals, fans from Hong Kong and beyond have been eagerly awaiting the return of the event.
Signed by Reckitt, the maker of Dettol, the partnership will see Dettol help the Hong Kong Rugby Union (HKRU) implement enhanced hygiene protocols for the tournament, promote health and safety practices, and provide easy access to hygiene products for all participants, players, supporters, officials, and the HKRU community. Dettol surface disinfectant products will also be used to keep the facilities clean while Dettol hand sanitising stations will be set up at convenient stadium locations during the tournament.
The partnership also extends beyond the Cathay Pacific/HSBC Hong Kong Sevens. The company will support hygiene communications across other HKRU initiatives, including the Return To Play programme, which sets clear guidelines and safety instructions for rugby training and activities during COVID-19. The company will also be the hygiene partner of the 2022 “New Year’s Day Youth Tournament”, an annual tournament for young rugby players to show their talents.
“We are excited to partner with HKRU on this much-loved tournament,” said Pankaj Agarwal, Reckitt’s General Manager Hong Kong, Taiwan & Cross-Border. “It is at the heart of our guiding principle to put consumers and people first, and Our Purpose to protect, heal and nurture, in the relentless pursuit of a cleaner, healthier world. As one of the world’s most trusted disinfectant brands, through this partnership, Dettol will not only protect people’s health, but also become the enabler and protector of their best moments.”
“It has been more than two years since the world came to play at the Cathay Pacific/HSBC Hong Kong Sevens, and more than ever we eagerly look forward to welcoming everyone back this November,” Robbie McRobbie, CEO of the HKRU added. “We are delighted to partner with Dettol, the world's leading antiseptic and hygiene brand trusted by millions, as we implement comprehensive protocols and measures to support the hosting of the world-class Cathay Pacific/HSBC Hong Kong Sevens this November.”
Globally, Dettol has partnered with numerous leading organisations around the world, including the English Football Association (FA), Cricket Australia, Hilton Hotels, and British Airways, to deliver its brand purpose of protecting what people love — be that families, sports, or day-to-day life moments.