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Established in 1976, the world-famous Hong Kong Sevens is the most notable sporting event in the city and the most popular tour date on the HSBC Sevens World Series.This year the excitement is even greater as the 2015 Cathay Pacific/HSBC Hong Kong Sevens (March 27-29 2015) marks the celebration of 40 Years of Sevens in Hong Kong.

"The Hong Kong Rugby Football Union is committed to delivering the best possible experience to our thousands of fans who come out to support this event, and part of that includes the souvenir experience.

"We are delighted to once again partner with Cliff Premiums to offer fans an array of exciting souvenirs – including our exclusive range of limited edition souvenirs to commemorate this special anniversary of 40 Years of Sevens," said Hong Kong Rugby Football Union's Head of Events and Sponsorship, Antony Phillips.

"The Hong Kong Sevens is a remarkable competition that has gone from strength to strength since it was first established 40 years ago. We have created a selection of souvenirs that are designed to honour the Sevens legacy and help fans celebrate a truly special anniversary year," said Cliff Premiums Business Development Manager, Richard Young.

Featuring exclusive 40th Anniversary items such as watches, ties, wallets and bags, the limited edition souvenir range offers something for every Hong Kong Sevens fan on and off the pitch. Other souvenir items include the Hong Kong Sevens survival kit, wearable flags, bottle opener keyrings and much more.

The range can be purchased at over 20 different locations around Hong Kong and inside the stadium during the Cathay Pacific/HSBC Hong Kong Sevens (Mar 27-29) from two merchandise booths directly opposite the main entrance gates. Local retailers include Dymocks (Discovery Bay, Sai Kung, Wan Chai), RELAY (Hong Kong Airport), Escapade Sports (Causeway Bay, Central, Repulse Bay) and from local sports clubs and hotels.

All items are also on sale at www.shopsevens.com and include free delivery on all purchases over $150. Gift Sets and Custom orders are also available.

For more details please visit: www.shopsevens.com