HKRU brings Cathay Pacific/HSBC Hong Kong Sevens party to the streets

4 April, 2016

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As part of its efforts to share the excitement of the Cathay Pacific/HSBC Hong Kong Sevens with the wider community, the Hong Kong Rugby Union (HKRU) is bringing the rugby and revelry of the World's Best Sevens to the heart of Hong Kong with five days of fan experiences at Chater Garden, dubbed HKSevens Central, in 2016.

The Central location will be active from Wednesday, 6 April, to Sunday, 10 April, with an early focus on community engagement followed by a 'Sevens in the City' viewing party over the tournament weekend. Admission to HKSevens Central is free.

"HKSevens Central is our latest initiative to share the Sevens with all of Hong Kong. Chater Garden will serve as a central hub for our community engagement events during HKSevens Rugby Week, before transitioning into the best spot to watch the Sevens outside of the stadium over the weekend," said Vern Reid, HKRU Chief Executive Officer.

Chater Garden will be the focus of a series of participatory activities the HKRU is staging in the build-up to the World's Best Sevens with rugby clinics for members of the 8,000-strong registered youth and mini rugby community.

On Wednesday and Thursday, Chater Garden will be transformed into a mini Hong Kong Stadium, with a purpose-built rugby pitch, rugby skills games and competitions and plenty of food, beverage and entertainment, building up to the kick-off of the Sevens on Friday, 8 April.

The clinics will be conducted by a team of HKSevens rugby legends including a member of Hong Kong's Magnificent Seven, the all-time top Hong Kong Sevens team announced last year, in Australian great David Campese. He will be joined by other sevens legends including Colin Gregor, Karl Te Nana, Rob Vickerman and HSBC Ambassador Jason Robinson, who will be passing along their skills and enthusiasm to the next generation of Hong Kong rugger players. The HKSevens ambassadors will also be on hand for autograph sessions with members of the public visiting Chater Garden during the week.

Visitors can get behind the home teams by participating in the HSBC/HKRU "Cheer on the Hong Kong Rugby Team" initiative: anyone can record and send a video message of support to the Hong Kong Rugby team as they compete in the World Rugby Sevens Series Qualifier for a shot to join the 2016/17 HSBC World Rugby Sevens Series. The most creative and entertaining videos will be shown on the giant screen at the HSBC Sevens Village.

HSBC will honour the student winners of the "Cheer on the Hong Kong Rugby Team" competition at an awards ceremony at HKSevens Central on 7 April at 4.45 pm.

Hong Kong Rugby Team players and international rugby stars, as well as Hong Kong team mascot "Wai Bei" will attend the ceremony.

Entertainment icon David Hasselhoff, host of this year's HKSevens Kick-off Concert at the Sevens Village on 6 April, will also stop by Chater Garden where themed photo corners featuring some of the actor's most memorable roles will be erected.

HKSevens Central will also be visited by some of the true stars of the show, the participating teams, including the Hong Kong national teams, to sign autographs and interact with local and visiting supporters before the action moves to the Stadium.

At lunchtime on Thursday, the HKRU ramps up the entertainment and invites the local business community to share the Sevens spirit by Lunching with the Stars – a fantastic opportunity to get the Sevens weekend rolling with a bite to eat and something to drink, all in the company of HSBC Ambassadors George Gregan – Australia's most capped rugby union player, British Olympic-gold-medallist Decathlete Daley Thompson, and the "Most watched TV star in the world" David Hasselhoff, along with other players and celebrities in town for this year's Cathay Pacific/HSBC Hong Kong Sevens.

Over the tournament weekend, Chater Garden will be transformed into 'Sevens in the City', Hong Kong's best viewing party for the Sevens, with all of the world-class rugby action and fancy dress frolics shown live on the big screen. Expect the crowd to be just as committed to the rugby and ready to celebrate in style as at the Stadium itself.

HKSevens Central is organised and promoted by the Hong Kong Rugby Union and sponsored by Marriott Rewards and TAG Heuer.

HKSevens Central Operating Hours:

6 April 10:00am - 4:00pm
7 April 10:00am - 6:15pm
8 April 12:00pm - 9:30pm
9 April 9:00am - 7:30pm
10 April 9:30am- 7:30pm

Lan Kwai Fong HKSevens Carnival kicks off week-long festival of rugby
Fittingly, the HKSevens Rugby Week party will kick off in premier local entertainment district Lan Kwai Fong for a second straight year, with the LKF HKSevens Carnival on Tuesday, 5 April, from 8.00pm to 11.00pm. The Carnival returns by popular demand after making a successful debut last year and will again feature all of the street party atmosphere that has made Lan Kwai Fong Hong Kong's hottest nightlife district.

There will be live music performances, photo opportunities and appearances by the HKSevens Ambassadors. Visitors are invited to wear their costumes to take part in the Carnival's fancy dress competition. The LKF HKSevens Carnival will be hosted by Colin Gregor and Karl Te Nana and is supported by the Lan Kwai Fong Association and sponsored by Marriott Rewards and TAG Heuer. Admission is free.