Al Murray serves up laughs at 2015 Hong Kong Sevens

27 February, 2015

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The Hong Kong Rugby Football Union is inviting rugby fans worldwide to follow the adventures of famed publican Al Murray, The Pub Landlord, as he heads to Hong Kong to help mark 40 Years of Sevens during the 2015 Cathay Pacific/HSBC Hong Kong Sevens.

In another entertainment first for the 2015 Hong Kong Sevens, the HKRFU has engaged Murray to film a series of videos over the event weekend in a special studio created inside the Hong Kong Stadium for the first time at the Sevens.

One of the UK's best-loved comedians, Murray will help keep the party going for the 120,000 visitors expected to attend the sold-out event in 2015. Murray's trademark Pub Landlord persona has made him one of the most successful and recognisable comics in the world. He has had numerous TV and radio series, including sitcoms, chat shows, quiz shows and historical documentaries.

Murray's huge stand-up tours have also made him one of the most popular live comedy acts in the UK, with sell out shows including London's O2 Arena. He won the Perrier Award (after a record four successive nominations) and has secured Olivier Award nominations celebrated sell-out West End runs. Al Murray's The Pub Landlord's Book Of British Common Sense was a bestseller in both paperback and hardback with more than 300,000 sales.

Internationally, Al has forged an enviable reputation with numerous sell-out runs in Melbourne, Sydney and New Zealand.

"Al Murray's tremendous international appeal makes him the perfect addition to an overwhelming entertainment line-up at this year's celebrations of 40 Years of Sevens at the Cathay Pacific/HSBC Hong Kong Sevens," said Robbie McRobbie, General Manager, Rugby Operations and Commercial at the HKRFU.

"Al will add even more colour and revelry to what is already one of the most entertaining weekends in world sport," added McRobbie.

With a focus on engaging sevens fans worldwide on social media, the videos will appear across Al's own tremendously popular social media platforms (with over 400,000 followers) as well as on this website .

Murray is already in training for the big event, and will shortly be releasing a preview video, "The Landlord", which will set the scene for the Sevens and why he's heading East to the "Hong Kong Sevens… Where the World comes to Play".

The initial video preview will be created with the support of the Hong Kong Trade Development Council as multimedia content to accompany a story on the economic impact of the Hong Kong Sevens in its online news portal Hong Kong Means Business.

The appearance of the famed Pub Landlord at the Sevens contributes to what is shaping up to be the most ambitious entertainment programme yet in the 40 Years of Sevens in Hong Kong.

Spectators to the event will also be entertained by a performance from internationally renowned musical group The Village People, an expanded opening ceremony performance on Friday, top local bands rocking the Stadium concourses throughout the weekend in association with YRock and a unique tribute to Hong Kong's martial arts tradition with a worldwide first, Kung Fu Rugby, during the three raucous days at the end of March.