now TV Selected as Host Broadcaster

now TV Selected as Host Broadcaster

5 February, 2015


now TV, Hong Kong's largest quadruple-play pay-TV provider, will be the host broadcaster of the Cathay Pacific / HSBC Hong Kong Sevens 2015 to be held from 27-29 March.

Hong Kong's flagship sporting event, the Sevens is the most popular and prestigiousevent on the HSBC Sevens World Series. 28 teams from all over the world, including 16 in the core team competition and 12 in the Sevens World Series qualifier, will compete in Hong Kong in 2015.

This year also marks the celebration of 40 years of Sevens in Hong Kong and the Hong Kong Rugby Football Union is planning an expanded programme of match action and entertainment inside the stadium, in what is shaping up to be the biggest and best ever Hong Kong Sevens.

As the host broadcaster, now TV will provide an unprecedented coverage experience for Hong Kong viewers. now TV customers will enjoy full coverage of the event live on now SPORTS 4 (Ch. 634) in HD with exclusive interactive features including the Timeshift feature so that they will not miss a single moment of the action and entertainment. Customers also have the option to relive their favourite moments via now TV's VOD service, or to enjoy the games on the move via their smart devices on now Player.

The tournament will also be made available to the general public through a number of means. Live broadcast is available on two free channels, including now Hong Kong (Ch. 100) in HD and now SPORTS Prime (Ch. 630). Access to the two channels is available via the now Player and now Free TV app in HD quality for any iOS or Android smart device.

Ms. Janice Lee, Managing Director of PCCW Media Group, said, "now TV is thrilled to be the host broadcaster for this landmark 40th anniversary of the Sevens in Hong Kong. The vibrancy, energy and excitement of the Sevens is a spirit that now TV embodies. We will bring this same level of commitment to our coverage of the Sevens, and in close partnership with the Hong Kong Rugby Football Union, deliver it to every screen in Hong Kong, be it TV, tablet or mobile."

Ms. Lee added, "now TV has always been an active champion of sports in Hong Kong. We believe our quality of coverage, cross-platform delivery and innovative interactive features will deliver Hong Kong audiences a superior enjoyment of the Sevens with the added convenience of enjoying the tournament anytime, anywhere and on any screen."

Mr. Vern Reid, Chief Executive of Hong Kong Rugby Football Union, said, "The Hong Kong Rugby Football Union is delighted to be partnering with now TV for the 2015 Hong Kong Sevens. now TV is widely acknowledged for its sports and entertainment programming, which makes them the perfect host broadcaster for the Sevens, which is widely acknowledged as one of the world's most colourful sporting weekends. We are particularly excited at the opportunity for local viewers to watch the Sevens via the mobile apps and to view matches on-demand. The support from now TV in making the Sevens more accessible to local viewers is a key part of our vision to make Rugby A Game for All in Hong Kong."

In addition, The Club, HKT's new loyalty and rewards program, will host the Rugby Satellite Party, the official satellite party of the Sevens, at The Wheel, Hong Kong's new iconic attraction, during the event. Tickets are open to The Club members and the public. Further details about the ticketing arrangement will be announced in due course.